Helping small businesses and charities market with confidence.

I’m here to take the stress out of marketing so you can focus on what you do best — running the brilliant business or charity you’ve built. Pull up a metaphorically digital seat… I’ll pop the kettle on.

What do I bring to the table?

Hello! I’m Mairi — also known as The Cheery Marketeery — your friendly digital marketing and brand strategist based in beautiful Edinburgh.

After over a decade working across retail, FMCG, hospitality, and the charity sector, I’ve seen first-hand how overwhelming marketing can feel when you’re juggling a million other things. My job? To make it feel simple, doable, and actually quite fun. Think of me as your marketing partner, cheerleader, and straight-talking guide all rolled into one.

Whether you're a one-person powerhouse, a growing small business, or a charity doing wonderful things with a tiny team, I'm here to help you be seen, supported, and strategically set up for success.

As a marketing generalist I make it my mission to recognise and deliver the individual strategic needs of an organisation unrestricted by industry prejudices. A considered approach coupled with innovative and creative vision enables me to deliver bespoke strategies which stimulate real growth and support brand awareness goals.

Marketing Plans & Strategy

Clear, friendly, budget-friendly plans made for humans, not algorithms.

Social Media Support

From confidence-boosting coaching to full content planning — all without the overwhelm.

Brand Clarity & Messaging

Let’s nail what you want to say, who you want to reach, and why you’re absolutely worth paying attention to.

Websites & Content

Words that feel like you, pages that convert, and blogs people actually want to read.


My specialisms include:

  • Brand marketing

  • User acquisition marketing

  • Growth marketing

  • Performance marketing

  • Social media marketing

  • Affiliate marketing

  • Digital marketing

  • Multi-channel campaigns

  • Printed media, catalogues and look books

As an entrepreneur and business owner (I also own an award winning bakery - cakes are on me) I am acutely aware of the graft and commitment it takes to build, market and establish a successful company. My absolute goal is to support you on that journey by providing the highest quality services whilst being sensitive to your cost restrictions.

To find out more about me click here

Reviews

  • Working with Mairi has always been a pleasure. She has one of the sharpest and most 'all rounder' minds out there. She is always putting the customer first and that's why she is so good!

    Caroline. Food Service Industry.

  • “We worked with Mairi on a re-branding project and launched new retail offerings and it was such a great process. We now have a strong and consistent brand communications plan to work from”

    John and Billie. Commercial Sector.

  • “I've never known someone who just see's the full picture and simplifies all of what we need to do.”

    Lyndsey

  • “Mairi and me worked together for a number of years. Her aptitude to constantly learn and be a marketing nerd is great because she was always up to date on trends or things to test.”

    Davie. NDGB.

Contact Me

Interested in working together?

Fill out some info and I will be in touch shortly.

I can’t wait to hear from you!